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Gerard Butler GALS

12/28 - Lionsgate Plugs Epix in DVD Releases

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from: http://www.homemediamagazine.com/lionsgate...-releases-17955

Lionsgate Plugs Epix in DVD Releases

By : Erik Gruenwedel | Posted: 28 Dec 2009

Lionsgate is quietly marketing Epix, the high-definition pay-TV and online streaming channel it co-owns with MGM and Paramount Studios, with special inserts inside new-release DVDs, including Gamer, the sci-fi thriller starring Gerard Butler and Amber Valletta, which streets Jan. 19, 2010.

“Like this movie?” reads the insert. “See it and more at EpixHD.com.”

read the entire article here

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Since this kind of technology seems to circumvent DVD rentals and sales (eventually if not now), I just wonder how residuals are affected for everybody. Hope everybody still gets a cut of this kind of thing.

Gerry always seems to be involved, one way or another, with cutting edge systems. :D


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